Link Types and SEO

This day a much discussed topic in the SEO community. Also, clients & often site owners come up with questions about what links to get, & how to get them. Here are a review the main types you need to get for your site.

The natural one-way links.
This one is solely based in lovely content & resources. This is the safest system of link building obtainable as far as search engines, which look at the “intent” of links. But it is also the slowest. If your site is new, then as part of its launch, submit it to niche web directories. Start with a few highly trusted directories, but do not have over 10-15% of your overall links coming from them. Don't overlook industry-specific directories that may be paid or unpaid. These usually send highly qualified traffic & can be a real bargain. Directories will get you site lots of natural one-way links, at a natural speed of growth. This combination of type & speed is beneficial. Look for sites that would benefit from offering users your content.

Paying for links, or paid links.
These links can have great short-term search benefits. These are lovely chiefly for sites that have tons of pages with content, & have been well established online for years. In addition, these sites also have tons of natural links to them, again because they had been well established online for years. These are not recommended for new sites. Look for sites that are highly on topic with yours, & in complementary niches. A important factor in the evaluation of these links, like any other, is age. & the latest “Google Slap” effect were sites fall pass the top 30 in the listings, is affecting primarily those which do heavy link purchasing.

Linkbaiting, or link bait.
This one is not elementary, & involves creativity. But it is worth every work. Linkbaiting refers to content, videos, images or anything on your site that is created with the intention of increasing links to it. it is highly effective in getting links, probably the least expensive , based on the cost of the “bait” you use, has no negative effects from the search engines, at least not for the moment, since all links generated look natural. When complemented by social bookmarking, the networks associated with these links will add even more value to them.

Bad links & their effects.
Outbound links play a huge role in the way search engines choose who your “neighborhood” is. Bad neighborhoods will affect your search engine rankings. Things like FFA (Free For All) link pages, links farms, etc, fall in this category. Note that this has nothing to do with your pages going in to the supplemental index. That is not the kind of penalty these links cause for your site. & the amount of bad links considered is a huge one. A small amount of them would not trigger a penalty, but make positive that your site is not related in any way to those link patterns.

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